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Producer Responsibility Organisations (PROs)

Producer responsibility can be borne individually or collectively though a Producer Responsibility Organisation (PRO). The PRO is a cooperative industry effort to shoulder the responsibilities of its member companies and meet their EPR obligations...

Most PROs in operation collect a fee directly from the producers based on a specific fee structure. PROs can also have various functions extending beyond the financing and logistics of take back, such as education and training of producers and consumers, controlling, reporting and supporting research and development. The proliferation of EPR laws has resulted in the setting up of many, mainly not-for-profit, PROs, especially in Europe. E-waste in Switzerland, and in several other countries, is managed by PROs which bear the responsibilities of the producers collectively.

Monopoly Power

EPR may in certain cases result in firms abusing a dominant position and indulging in price fixing and anti-competitive behaviour which results in inefficiency. The waste management and recycling fields in particular have always been connected with the problem of monopolies. In the case of the SWICO and SENS systems, there is the threat of the PROs becoming monopoly players as well as large recyclers who might drive out smaller recyclers and create a monopoly.

PRO Monopoly

The ORDEE does not elaborate the implementation of the directive, merely outlines the essential guidelines. Therefore, it doesn't give the PROs the specific mandate for the collection. The companies have the choice of either participating in the PRO or setting up a parallel system. In case of consumer or recycler complaints of monopolistic abuse of power by the PROs, the competition authorities have the power to intervene. Transparency regarding the collection, financing and contracting processes helps alleviate the concerns of PRO monopoly.

Recycler Monopoly

In the current system, recyclers are licensed by the PROs, with licenses being granted only for a two year period. The SWICO system, which grants the rights to the lowest bidder, prevents large firms from becoming a monopoly player by restricting territorial rights to recyclers who can show that the transport distances are, on an average, 30 km or less, from the dealers to the recycling facility. The SENS system ensures competition for the market among recyclers by fixing an average price, between the highest and the lowest quotes, and letting the retailers choose the specific recycler. The project team also monitors recycling prices in neighbouring countries to ensure that recyclers do not over bid.