Collective vs Individual Takeback
are all
inclusive, collective take back systems. The reason for adopting a collective
system was not only because it builds economies of scale, especially in a small
country like Switzerland, but more importantly because it is more
consumer oriented, taking into consideration consumers' habits...
The argument
put forward for individual take back systems over collective ones is that it is
to avoid free riding and also give producers feedback on their products. However,
consumers tend to think in terms of types of waste and not in terms of brands
when disposing old equipment. Consequently, individual systems, or brand specific
collection systems would be extremely inconvenient for a consumer, to have to
dispose different brands at different locations or at different times. For
collectors and retailers it is also an unnecessary effort to separately collect
and store appliances according to different brands. It is generally considered
that individual take back programs are more expensive than collective ones,
mainly due to high logistics costs. Both HP and Xerox, who have individual take
back programs for their printer supplies, have substantial expenditure on
account of the collection of used cartridges, spending an average of CHF 7 in
postal charges alone for every returned cartridge. In comparison, the ARF
on a
whole printer, which could cost upto CHF 1000, is only CHF 6.
Retail Take- back and Collection Points
The SWICO system was started with only the retail outlets and the transporter's logistics centres serving as collection points. Retail take back was considered the most viable and economic option for an EPR system because the retailers, with over 4000 outlets, had a wide coverage and were the interface between the consumer and manufacturer. Also, they already had in place storage and transportation logistics. In addition, it was seen as an additional service and customer building opportunity when a consumer brought back an old appliance or exchanged old for new. However, it was soon noticed that the low rates of collection was because of a combination of consumer reluctance to take back an old product without buying a new one, and distance to retailer. Therefore, collection points at railway stations and community collection centres were added in 1996. The ORDEE further strengthened the role of the retailer, obligating take back, and in the recent amendment, mandating it be at least at no cost.
Historical & Orphan products
One of the most
debated topics when implementing an e-waste system based on EPR is the issue of
historical products - those that have been sold in the past, and orphan
products - those whose producers have ceased to exist. The SWICO and SENS
systems resolved both issues by accepting all electronic and electrical
products irrespective of the brands, or when they were sold. This is, again,
keeping in mind consumer convenience and habits. Therefore, today's ARF
pays
for today's e-waste, regardless of its origin. Charging an ARF
at the point of
sale eliminates the issue of orphan products in the future. Other systems, such
as the EU's WEEE
directive, distinguish products sold after the introduction of
the ARF
from those that were sold before.
Industry coverage
Ideally, an e-waste management system should be as comprehensive as possible to include all electrical and electronic products. In determining the scope of the program, the consumer's ability to distinguish the difference between the products covered by an EPR and those uncovered should be considered. An EPR program that covers all similar products may help avoid confusion and free riders.
However, given that electronics and electrical products span such a wide array of industries - from consumer electronics to telecommunication to household appliances; it is rather unrealistic to wait to start a system until all the players are on board. The SWICO Recycling Guarantee was originally thought to start for both IT and Consumer Electronics. However, since not all consumer electronics producers were willing to participate, the system was launched in 1994 only for IT and office equipment. It was easier to build consensus among the IT and office equipment manufacturers since they were relatively fewer in number and also because their users were already used to paying for recycling. While on the one hand it was good that the IT industry went ahead with the system and showed the way, it caused some degree of confusion for ordinary consumers who could bring back IT and office equipment such as monitors for free to retailers, but could be charged for consumer electronics such as TVs.
SENS
also faced some initial difficulties in bringing
about consensus among the various household product manufacturers and
retailers. The lengthy negotiations even forced the postponement of the launch
of the new system by a year.